DROOM®

What does it mean to DROOM^®?

DROOM^® means more than just don’t run out of money. It means really being aware of the ways money fuels your business growth. Keeping your eye on the gas gauge, so you’ll always have the horsepower you need.

Based upon her years of experience securing strategic and financing investments, management guru Beth Polish has created a streamlined primer loaded with the professional insights you need to begin turning yourself into a financing expert.

In the Market for Money

Money is the lifeblood of business growth. But the process of raising it can be so daunting that many businesses don’t try until it’s too late. And when they do try, they often do it badly, even though it’s something they have to do repeatedly.

In The Market For Money: The 5 Essential Stages demystifies the process of raising money by breaking it down to its essential stages and then laying out clearly and concisely what you really need to do, and not do.

The 5 Essential Stages of raising financing apply whether you’re in the market for debt or equity. In fact, the most successful companies use both debt and equity, matching the type of financing with their need. But the choice between the two at any given time is a vital one, and each form of financing occupies its own special territory.

In The Market For Money: 15 Secrets of Winning Pitches

Whether it’s debt or equity, how you present your company can make the difference between getting the money and not. Experience has taught me 15 critical secrets that make the difference between a pitch that wins and one that flops. You can know them too.

In The Market For Money: Raising Equity

If you’re looking for Equity, In The Market For Money: Raising Equity will teach you how equity investors view you and how you should view them. It’ll give you the money mindset you need to increase your odds of raising equity financing, from the right source at the right time.

In The Market For Money: Securing Debt

If you’re looking for Debt, In The Market For Money: Securing Debt disentangles the different types of debt. It will show you what lenders are interested in, help you figure out what kind of debt is appropriate for your needs, and give you tips on how to put together a loan application that will lead to the money.