In the Market for Money: The 5 Essential Stages
About the Book
In The Market For Money: The 5 Essential Stages demystifies the process of raising money by breaking it down to its essential stages and then laying out clearly and concisely what you really need to do, and not do.
The 5 Essential Stages of raising financing apply whether you’re in the market for debt or equity. In fact, the most successful companies use both debt and equity, matching the type of financing with their need. But the choice between the two at any given time is a vital one, and each form of financing occupies its own special territory.
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